Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2016 BRONZE

Educating the Exceptional Squared

This is the story of an exceptional school for exceptional students. Or Twice-Exceptional, to be more accurate. Twice-exceptional (2E) students demonstrate 1) incredible potential in particular academic or creative areas but also have 2) learning disabilities that complicate their overall academic success. To raise awareness of Bridges Academy and its 2E instructional model, we created a campaign that used brilliant 2E thinkers from history to demonstrate the potential greatness within every 2E student. Our campaign helped grow Bridges enrollment by 30% and its inquiries by an incredible 300%. Which means more 2E children than ever are discovering the greatness within.

Brand: Bridges Academy
Client: Bridges Academy
Agency: Terri & Sandy
Language: English

2015 GOLD

Project Architeuthis: Engaging America's Cyber Warriors

Americas Navy launched Project Architeuthis based on a highly integrated creative and social media idea for an ARG, or Alternative Reality Game, that engaged the Navy Cryptology target with incredibly challenging puzzles, cyphers, and cryptic clues regarding the location of a mysterious, fictional enemy. ARG player adoption, community sharing and deep brand engagement helped the Navy reach its elite target and overcome the challenges of no media budget and a reduced prospect pool to meet 100% of its recruiting goal.

Brand: America's Navy
Client: U.S. Navy
Agency: Lowe Campbell Ewald
Language: English

2015 GOLD

kynect: For Every Kentuckian

kynect is Kentucky's state-run health insurance exchange the state version of "ObamaCare." The accompanying ad campaign was created to persuade Kentuckys 640,000 uninsured to enroll in the exchange and get covered. By the end of the initial enrollment period, 65% of eligible Kentuckians had enrolled in kynect the highest per capita in the country, and three times the national rate. Of that number, 52% were under the age of 35 (the most desirable group), versus 28% nationally.

Brand: kynect: Kentucky's Healthcare Connection
Client: Kentucky Health Benefit Exchange
Agency: Doe-Anderson
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.