Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2008 GOLD

Now What?

Young adults perceived State Farm as a brand that was out of touch with people their age. We had to get them to recognize that State Farm was a brand for them. Our objectives were to improve their perceptions of the brand and increase auto and renter policy sales production among this group. We enticed young adults to engage with State Farm with unbranded advertising messages about novel insurance moments that prompted young adults to wonder 'now what?' and drove them to nowwhat.com to find the answer. This website was a contemporary and relevant means for State Farm to interact with this audience and worked hard to change brand perceptions and drive sales increases that exceeded our goals.

Brand: State Farm
Client: State Farm Insurance Companies
Agency: DDB
Language: English

2007 SILVER

Better Place to Drive

To get consumers to question if they have the right insurance, Allstate took on a common enemy - car accidents. The chances of having an accident within the next three years are 1 in 8, so it's a problem that affects everyone. Knowing this, Allstate positioned its new auto features as the only insurance designed to actually reduce the number of accidents by providing real incentives for safe driving and better protection in the (likely) event of an accident. The result was unprecedented growth, despite an unfavorable share of spending position.

Brand: Allstate
Client: Allstate Insurance Company
Agency: Leo Burnett USA
Language: English

2007 BRONZE

'Talk To Chuck''

We set out to reignite a once great American brand - Charles Schwab - and reclaim Schwab's historical role as advocate of the individual investor. In our messaging, we put real investor issues front and center, and answered directly with Talk To Chuck - both as an invitation to a conversation and a strong call to action. We succeeded wildly. New to firm assets rose 36% - an incremental increase that was greater than many competitors annual revenue. And Schwab gained ground on (and passed) its competitors in key success metrics - consideration, momentum, relevance, and differentiation.

Brand: Charles Schwab
Client: Charles Schwab & Co., Inc.
Agency: Euro RSCG Worldwide New York
Language: English

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