Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2010 GOLD
Math of Life
Despite the global economic meltdown HSBC needed to stay on the planned growth track and bring new retail customers to the bank with the checking product PLUS BANKING. Instead of shying away from the recession, HSBC used it to shine a light on how their understanding of their customers truly set them apart with the idea: Math of Life. New account openings exceeded goal by 35%, bringing tens of millions of dollars in new deposits to the bank, as well as growing the health of the HSBC brand.
Brand:
HSBC
Client:
HSBC
Agency:
JWT
Language:
English
2010 SILVER
Do You Know Your Number?
ING needed to a 10-20% improvement in key brand metrics with a 2.5% SOV during a period when trust in financial institutions was at an all time low (Q4 2008). ING encouraged consumers to find their number - the amount of money they needed to save to retire the way they want. They made 'the number' an arresting, evocative icon and used a media strategy that maximized each dollar. ING's brand metrics exceeded expectations, including 'Opinion of ING' increasing 47% over the previous period.
Brand:
ING Financial Services
Client:
ING Financial Services
Agency:
BBDO Atlanta
Language:
English
2010 BRONZE
Our Stand Affordability Program
In the Fall of 2008, people began to retrench and reconsider how they spent their hard-earned money. Every line item on people's monthly budget -- including insurance -- was up for review. Finding ways to be frugal became both necessary and fashionable. How does Allstate, a brand that is perceived to be expensive in a commodity category, not only shift those perceptions, but also grow their business in the face of total financial uncertainty? Take action. Help people in real ways. Put them, In Good Hands.
Brand:
Allstate
Client:
Allstate Insurance Company
Agency:
Leo Burnett USA
Language:
English
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
