Finance

#TDThanksYou

Think about how you feel about your bank. Now with that in mind, think about this. TD Bank built a campaign that garnered over 17MM youtube views totalling 85+ years of time spent with the brand. Surveys yielded that over 3.6 million people expressed positive sentiment over the campaign, over 10% of the CDN population! How? By being human and saying thank you in the most unbelievable way.

Brand: TD Bank
Client: TD Bank
Agency: Diamond Integrated Marketing
Language: English

Challenger Retirement on Paper Campaign

Brand: Challenger
Client: Challenger
Agency: 303Lowe
Language: English

Face Retirement

What do you do when nearly half of all young Americans are not saving for their future? Simple, you bring the future to them. Merrill Edge Face Retirement is an online experience that ages users photos and shows them that Father Time can be a real mother. Not only does Face Retirement show people what they will look like in the future, it also shows them just how ugly prices will be by the time they retire. Face Retirement generated 234MM impressions, 6 TV segments, and a 14% lift in awareness.

Brand: Bank of America Merrill Edge
Client: Bank of America Merrill Edge
Agency: Starcom MediaVest Group
Language: English