Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
FILTER BY:
PROGRAM
2016 SILVER
2016 SILVER
KeyBank Mission Responsible
How does a regional bank, like KeyBank, compete in a category dominated by 5 Big Banks who have more money to spend, more resources to use and who have increasingly more sophisticated digital platforms to lean into. The solution? Create an entirely new kind of banking campaign. We called it Mission Responsible. We offered a No Hassle, No Fee account to a new target audience, The Responsible Decision Makers. Since launch, Mission Responsible set a new standard for KeyBank's checking account acquisition efforts, surpassing our goal by over 100%.
Brand:
KeyBank
Client:
KeyBank
Agency:
MITHUN
Language:
English