Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2005 BRONZE

Reversal of Misfortune

Farmers Insurance needed to increase auto insurance sales in seven key markets to help prevent sales erosion at the end of 2003. The campaign challenge was to increase awareness and consideration to lead to sales. The television and direct mail campaign delivered extremely high results, including dramatic increases in total auto premiums in the key markets.

Brand: Farmers Insurance
Client: Farmers Insurance Group
Agency: Campbell-Ewald
Language: English

2004 GOLD

Do You See It?

In order to remove itself from the shadows of two of largest banks in the country, First Citizens had to change the way it spoke to customers. Whereas most banks speak paternalistically about the expertise they bring to the banking relationship First Citizens credited the customers for the potential they bring ___ even the potential they might not recognize yet. Campaign recognition and linkage improved along with a 35% increase in new accounts.

Brand: First Citizens Bank
Client: First Citizens Bank
Agency: McKinney
Language: English

2004 GOLD

Fear Not

How do you keep consumers and mortgage brokers firmly in your camp when operational challenges are rearing their ugly head? With a combination of bad PR and a tough regulatory environment knocking on Washington Mutual's door, their "Fear Not" campaign managed to drive record home loan volume and keep both consumers and brokers on board with the brand.

Brand: Washington Mutual
Client: Washington Mutual, Inc.
Agency: Sedgwick Rd.
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports