Finance

This is life. We make it easier.

Poles want to pay by card abroad but are afraid of additional costs. That is why they travel with cash in fanny pack - attribute of a Pole abroad. ING decided to change it: by introducing one card for many currencies without commission and by implementing an insight campaign that allows TG to distance themselves from the current habit. Result: above-average increases in the number of new customers and distancing competitors in the brand attribute "driven by the customers' needs".

Brand: My ING
Client: ING Bank slaski
Agency: Brain
Language: Polish

#WeekendING

ING wanted to become a first choice in banking among the younger target group. To reach the young demographic, we created a new youth oriented banking solution, followed up with an engaging campaign, which fits the way youth consume media: #weekending. The campaign's hero oversaw the swift money transactions during the weekends. The campaign successfully broke though the content clutter and caught the audience's attention. In effect ING became the leader of market share, increased the product interest and created a video, which was Poland's 3rd most viewed Youtube ad.

Brand: ING Bank Slaski
Client: ING Bank slaski
Agency: GONG
Language: Polish

Simple as ING

Brand: ING Bank
Client: ING Bank Romania
Agency: Headvertising
Language: Romanian