Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2018 BRONZE
Bradesco next
O 'next' é o banco digital do Bradesco, criado em torno da ideia de um banco que "Faz Acontecer". Para entregar esse propósito, o 'next' oferece uma experiência pró-ativa na relação com seus clientes, ajudando com que façam mais com seu dinheiro, para que possam conquistar mais em suas vidas. É um banco completo, centrado inteiramente nas necessidades e no estilo de vida dos nativos digitais, e que faz uso de tecnologia e data para estimular melhores decisões e ajudar seus clientes a atingirem todo seu potencial financeiro.
Brand:
next
Client:
next
Agency:
R/GA
Language:
Portuguese
2018 BRONZE
What motivates you, motivates us.
Hua-Nan Bank took 3 films adapted from 3 true stories for the 100th anniversary campaign in order to change the brand image from “old and serious” to a more positive way, and create a great exposure and social buzz. After releasing these films, we got many positive comments on Facebook fan page and greatly increased the engagement rate on it as well. Last but not least, we do successfully redefine Hua-Nan Bank’s brand image “old” into “wise and rich experiences” through the 100th anniversary campaign.
Brand:
Hua-Nan Bank
Client:
Hua-Nan Bank
Agency:
Dentsu One
Language:
Mandarin
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
