Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2018 SILVER
2018 SILVER
Sovest (Conscience): the name that speaks for itself
End of 2016, Qiwi Bank presented new product on Russian market interest-free installment card Sovest. How to bring new category and brand to market, considering lack of consumer trust towards finance products? We capitalized on the word "Sovest" (Conscience'): focused on difference vs other bank products, stressed transparency, simplicity simplicity through the most trustworthy media. The results went beyond the expectations: brand awareness reached 66% in 9 months; number of applications is around 450 ths monthly.
Brand:
Sovest (Conscience)
Client:
Qiwi Bank (JSC)
Agency:
Maximize
Language:
English, Russian
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