Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2018 SILVER
Star up, grow, transcend
Three years after AHORRA O NUNCA, that repositioned G&T Continental as the Savings Expert, the brand faced the challenge of deepening the brand proposal. IDEA: New portfolio of savings products inspired in the different needs of savings throughout the stages of life. This portfolio was launched under the concept INICIA, CRECE Y TRASCIENDE (START, GROW AND TRANSCEND) RESULTS: +4 in savings category (the market grew 2.6%) Opening average of savings accounts 12% higher than the goal and 46% higher than 2016. Market Share 2017 - 21.72% vs goal 21.50%
Brand:
Banco G&T Continental
Client:
Banco G&T Continental
Agency:
Don't Stop Me Now
Language:
Spanish
2018 SILVER
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