Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2003 SILVER

A Twist on a Great Thing

In an increasingly competitive beverage category, Pepsi Twist offered an alternative source of refreshment for variety seekers. Building upon the momentum from its launch, Pepsi Twist created news, grew its share and had a positive halo effect on the Pepsi Trademark as evidenced by sales volume growth and significantly enhanced consumer perceptions.

Brand: Pepsi Twist
Client: PepsiCo
Agency: BBDO
Language: English

2003 BRONZE

Shockingly Refreshing

Sierra Mist's "Shockingly Refreshing" advertising campaign has established the brand, in only its second year, as a viable alternative in the competitive lemon lime category, with exceptional increases in TV/brand awareness, product perceptions and volume sales, sourced from key competitors Sprite and 7UP. As a result, the brand has attained national distribution for 2003, establishing it as a long-term contender.

Brand: Sierra Mist
Client: PepsiCo
Agency: BBDO New York
Language: English

2003 BRONZE

Is It In You?

"Defining Mia", the launch ad for Gatorade Ice, cleverly ties the product's name and clear color with a twist on core athletic insights that have been so successful for Gatorade year after year. That defining moment every athlete faces in a pressure situation can now be answered by "Do you have ICE in your veins?". Creative that works has led Gatorade to another slam dunk with the most successful subline launch in the brand's history.

Brand: Gatorade Ice
Client: Quaker Oats Company
Agency: Element 79
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola