Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2004 SILVER

Drink More

POWERade's Drink More campaign leveraged the world of the Matrix to differentiate POWERade from its competition and further increase the brand's credibility with a young, hip, male audience.

Brand: POWERADE
Client: The Coca-Cola Company
Agency: Wieden+Kennedy
Language: English

2004 BRONZE

A Twist on a Great Thing

Offering variety seekers an alternative source of refreshment within the cola segment, Pepsi Twist maintained momentum as a young brand in its second year in the market. Pepsi Twist created news, expanded trial and repeat purchase in an increasingly competitive beverage category, surpassing all stated objectives by a wide margin.

Brand: Pepsi Twist
Client: PepsiCo
Agency: BBDO
Language: English

2004 BRONZE

Shockingly Refreshing

The "Shockingly Refreshing" campaign helped to solidify Sierra Mist as a viable contender in the lemon lime category. As a national brand, Sierra Mist volume sales grew exponentially, successfully gaining entry into new markets while increasing sales volume in existing markets.

Brand: Sierra Mist
Client: PepsiCo
Agency: BBDO
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola