Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2003 GOLD

Sensation as Real as the Streets

Mountain Dew Code Red has been one of the most successful new beverage launches since Diet Coke in 1982, generating sales volume well beyond expectations and breaking into the top ten of all carbonated soft drinks in the Convenience and Gas channel in its first nine months in the market. The "Sensation as Real as the Streets" campaign brought news and excitement to both the Mountain Dew Trademark and entire carbonated soft drink category, significantly driving volume growth among current Dew users and effectively expanding the Trademark's appeal to a new consumer base.

Brand: Mountain Dew Code Red
Client: PepsiCo
Agency: BBDO New York
Language: English

2003 GOLD

iVery Real Power__

POWERade's "Very Real Power" campaign successfully took on Gatorade, the Goliath of the sports drinks market. The distinctive advertising re-positioned the brand, generated talk value, and made Gatorade look old-fashioned. It also generated dramatic volume growth and introduced some real competition to the market for the first time in years.

Brand: POWERADE
Client: The Coca-Cola Company
Agency: Wieden+Kennedy
Language: English

2003 SILVER

Drink Smarter

The "Drink Smarter" campaign for V8 100% Vegetable Juice built on the understanding that consumers don't always eat as healthy as they should. Our creative executions communicated that no matter how you eat, you can always drink smarter by picking up V8 100% Vegetable Juice. This successful campaign drove sales up for the year, grew household penetration to its highest level in 3 years and improved brand imagery.

Brand: V8
Client: Campbell Soup Company
Agency: Young & Rubicam New York
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola