Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2002 SILVER

Poolside

The V9 Splash "Poolside" campaign reversed a negative sales trend by convincing consumers that V8 Splash is a refreshingly fruity beverage for the entire family -- a very different V8!

Brand: V8 Splash
Client: Campbell Soup Company
Agency: Young & Rubicam New York
Language: English

2002 BRONZE

Memories

In a year where profitability needs were prioritized ahead of volume growth, the Welch's "Memories" campaign not only enabled the Brand to achieve it profitability goals, it also enabled strong volume growth despite a significant on-shelf price increase. The Welch's "Memories" campaign positioned Welch's as the Brand that connects consumer to their childhood. And as such, the campaign succeeds in creating a strong emotional link between the good feelings and the entire line of Welch's products while exceeding all market objectives.

Brand: Welch's
Client: Welch's Foods Inc.
Agency: Arnold McGrath Worldwide
Language: English

2002 BRONZE

Mello Yello Asks...

Despite the slowing of the carbonated soft-drink market, slashing of media budgets and being dwarfed by the "big brands" both inside Coca-Colas own portfolio and against Pepsi's - Mello Yello has succeeded despite the odds. With a 29% volume growth - far surpassing major competitor Mountain Dew - and being dubbed the most relevant, enjoyable and purchase driving of all carbonated soft drink advertising tested to date by Millward Brown, Mello Yello is finally getting what it wants: Yours and the bottlers attention.

Brand: Mello Yello
Client: The Coca-Cola Company
Agency: Berlin Cameron & Partners
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola