Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2001 SILVER

Pepsi Challenge

The "Pepsi Challenge" gave teens the opportunity to choose for themselves, which cola they prefer. The campaign captured teens' preference of Pepsi over Coke and drove improvements in volume share and consumer perceptions.

Brand: Pepsi
Client: PepsiCo
Agency: BBDO
Language: English

2001 SILVER

Joy of Cola

Pepsi's "Joy of Cola" campaign re-energized the brand, by celebrating the greatness of cola, and positioning Pepsi as the best cola choice. For the second year in a row, consumers were responding to the "Joy of Cola" campaign, as sales volume grew and consumer perceptions rose significantly.

Brand: Pepsi
Client: PepsiCo
Agency: BBDO
Language: English

2001 SILVER

That's the Beauty of Crystal Light

Crystal Light celebrates moments that reflect a woman's feeling of confidence and self-acceptance and ties these insights to the core brand equities. The campaign delivered an outstanding 6% increase in consumption coming off a 5% decline over the previous five years.

Brand: Crystal Light
Client: Kraft Foods, Inc.
Agency: Young & Rubicam New York
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola