Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2018 BRONZE

Yorkshire Tea

It’s hard to get sleep-shopping UK tea buyers to switch their brand of brew, but that’s exactly what Yorkshire needed to do. Yorkshire Tea is a place ‘Where everything’s done proper’, so to prove this we hired a series of famously talented celebrities to perform menial tasks around the company’s headquarters. The campaign woke tea buyers up to Yorkshire’s superior quality and the brand overtook Tetley to become Britain’s second favourite cuppa.

Brand: Yorkshire Tea
Client: Yorkshire Tea
Agency: Lucky Generals
Language: English

2018 BRONZE

Activ Vietnam

Milo’s consumption was stagnant, while other high-spending milk brands had started attacking the “energy” position. Milo needed to grow beyond its product story and stand for the true brand value: Sports as a great teacher for kid’s life success. However, Vietnamese moms thought sports were irrelevant to their kids’ future achievement. Instead of inserting sports as an add-on to its nutrition communication, Milo dedicatedly showed how sports could help kids become real champions in life. The campaign helped Milo grow again and become a much more relevant brand.

Brand: MILO
Client: Nestlé MILO Vietnam
Agency: Ogilvy & Mather Vietnam
Language: English

2018 BRONZE

Mirinda #ReleaseThePressure

#ReleaseThePressure, a movement that not only gave a playful brand like Mirinda a deep purpose, but also gave millions of teens a platform to begin an honest conversation with their parents about the immense exam pressure they are under. In our commitment to bringing the issue of parental pressure out in the open, we used creative ways of reaching out to kids and parents. Apart from traditional media, we converted unconventional media such as bottle caps, bottle labels, and even study notebooks into mediums of brand activism and change.

Brand: Mirinda
Client: PepsiCo India
Agency: BBDO India
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola