Beverages - Non-Alcohol

MengNiu ----Nest compass

During the 2018 Spring Festival，Mengniu Pure Milk developed a virtual compass, named "Nest Compass". Neither pointing north nor south, it always pointed home. Using the Compass, consumers could see the distance away from home, and could also exchange the “distance” to corresponding purchase discount. This campaign successfully solved the major problems that Mengniu Pure Milk’s lack of the role in the festival market, and overstock product in the off-season market.

Brand: MengNiu Milk
Client: Mengniu
Agency: Hylink
Language: Mandarin

Close your eyes

Brand: Coca-Cola Χωρίς Θερμίδες και με Γλυκαντικό από το Φυτό Στέβια
Client: Coca-Cola Hellas
Agency: McCann Worldgroup
Language: Greek

How we gained share by losing belly fat

Brand: Lipton
Client: Hindustan Unilever Limited
Agency: DDB Mudra Group
Language: English