Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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2018 BRONZE
A Bottle of Water with Stories —— Nongfu Spring X NetEase Cloud Music
Inspired by the passion for music and the eagerness to express among the young generation, Nongfu Spring, by working with the music review UGC power NetEase Cloud Music, changes itself from the Porter of The Nature to the Porter of The Quality Music Reviews and dedicates to presenting A Bottle of Water with Stories. With online social interactions and offline caravans, the inspiring “trans-boundary” marketing efforts are popular on the social platforms and attract attention from leading media.
Brand:
Nongfu Spring X NetEase Cloud Music
Client:
YangShengTang
Agency:
1Fusion Digital
Language:
Mandarin
2018 BRONZE
2018 BRONZE
Live for now
In the fierce competition in beverage industry, how to strengthen the drinking occasions where Pepsi is strongly associated with young consumers and how to improve young people's preference for Pepsi brand has become an important topic. We launched a "Live for now" campaign, the Pepsi as a catalyst, deeped into six drinking occasions which is directly related to young people in a unified and new communication way. Show the six important moment with Emoji can, the product packaging and used AR interactive technology. TVC and KV further showed the moment, micro film sublime emotion, UGC with Qzone H5
Brand:
Pepsi
Client:
PepsiCo China
Agency:
Civilization
Language:
Mandarin
FINALISTS
Coca-Cola
Rewriting The Christmas Playbook
Coca-Cola
A Real Magic Year Of The Tiger
Coca-Cola Zero
Coca-Cola
