Beverages - Non-Alcohol

Charlá Chaná

Brand: El Chaná
Client: Nestlé del Uruguay
Agency: Publicis Impetu
Language: Spanish

Dare To Be More Lime!

When the category that is perceived by consumers as boring and the main competitor launches an unexpected attack, threatening your leadership, it becomes clear that it’s time for a change. The idea "be a lime" turned the usual introduction of a new flavor into the manifesto of independency and action of encouraging consumers to express themselves. C ommunication resulted in rapid building of consciousness (73%!) and sales (MS VAL 2,5% Mar-Aug17). In just a few months, C oca-C ola Lime achieved a better position than the one for which the competitor with citrus variant worked for 15 years.

Brand: Coca-Cola Lime
Client: Coca-Cola Poland
Agency: Mediacom Warszawa
Language: Polish

Childrens universe opening up

Care for water-intake regime of children is an important part of Svyatoy Istochnik brand strategy. It is very difficult to teach them to drink pure water without tasty additives and additional components. Svyatoy Istochnik brand has undertaken a responsible mission, helping parents to foster in children this useful habit and educate a new healthy generation of consumers. Thus, thaking into account that children are interested in animated films and toys, and health and safe food for their children is important for parents, it was necessary to combine these interests in one solution and dispel the myth that it is not interesting to drink water! Product packaging with the use of Disney, Marvel and Star Wars characters has become a solution.

Brand: Svyatoy Istochnik
Client: IDS Borjomi LLC
Agency: Smartica
Language: English, Russian