Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2018 SILVER

Tymbark Prank!

We wanted to fill a space of needs for novelty and fun among the young group, so we focused on creating a tool that naturally interests TG, giving them the opportunity to unperturbed contact with the product in the background, but so clear that it will not be impossible to overlook the brand. We wanted to use the innovative trend from social media to deliver an application equipped with new and funny animations presented in augmented reality. Usage of this technology caused the brand's message reached a whole new level.

Brand: Tymbark
Client: Grupa Maspex
Agency: Grupa Me & My Friends
Language: Polish

2018 SILVER

Vip NEO

Zadatak je bio osmisliti inovativnu kampanju koja na jednostavan, ali veoma upečatljiv način lansira nove neograničene postpaid tarife.
Zauzimajući teritoriju neograničenog shvatili smo da reč NEOgraničeno čine dva različita dela - NEO kao nešto novo, progresivno, slobodno i GRANIČENO koja implicira ograničenja, sputavanje. Na različite moderne i razigrane načine oslobodili smo se granica, ono što je ostalo je NEO – naziv novog postpejda.

Ostvaren je najbolji prodajni rezultat u prethodne 4 godine, a Vip je postao MNP lider na tržištu.

Brand: Vip NEO
Client: Vip Mobile
Agency: Leo Burnett Belgrade/Publicisone (Serbia)
Language: Serbian

2018 SILVER

The First Rule

When you're a leader, you need to be a leader in everything! How to keep the leadership in the growing market? Strengthen the brand team with new SKU. A special bottle for sports, ideal water which restores hydro balance, and a team of the most successful athletes of the country inspired Ukrainians to take up sports and a creative advertising campaign made the brand fashionable, modern and relevant. As a result, the growth in sales has exceeded the plan by 40 % and the market share has increased by 1.5 times!

Brand: Morshynska Sport
Client: IDS Borjomi Ukraine
Agency: YOUNG & RUBICAM UKRAINE
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola