Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2008 SILVER
Voted #1 Vodka of 2033
With over 260 new vodka brands being launched over a 4 year period, SVEDKA wanted to stand out and become a Brand with industry impact. SVEDKA's marketing goal was to create a totally different kind of spirits campaign, positioning the brand as the category iconoclast, as a cheap chic challenger, like Target or JetBlue, thereby reinvigorating the sales curve to hold steady at plus 50%. The path to get there was to own the Future of Adult Entertainment.
Brand:
SVEDKA
Client:
Spirits Marque One, LLC
Agency:
Spirits Marque One LLC
Language:
English
2008 SILVER
Ron Stablehorn
The Rolling Rock "Ron Stablehorn" campaign proves that really, really bad advertising can be very, very effective. Rolling Rock was losing loyal drinkers because of a controversy stemming from the purchase of the brand by Anheuser-Busch. The agency was able to change the conversation by blunting the real controversy with a fake one. An integrated campaign surrounding a fictitious marketing director, Ron Stablehorn, and his dramatic errors of judgment ultimately proved to consumers that Rolling Rock is a great beer that will always triumph over the worst of corporate marketing.
Brand:
Rolling Rock
Client:
Anheuser-Busch, Inc.
Agency:
Goodby, Silverstein & Partners
Language:
English
2007 SILVER
Ready to Tanqueray?
In a white spirit category that was being dominated by the trendyvodkas, Tanqueray leveraged the recent successes of the Ready to Tanqueray/Tony Sinclair campaign to accelerate well beyond the competition during the cluttered holiday season. Utilizing mass and progressive media channels, the brand successfully positioned Tony Sinclair and Tanqueray as ambassadors of holiday cheer. The results speak for themselves, as brand affinity climbed to new heights and Tanqueray outpaced the entire gin category after the holiday campaign launch.
Brand:
Tanqueray
Client:
Diageo
Agency:
Grey New York
Language:
English
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
