Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2013 GOLD

Corona Extra: Finding Our Beach

This is a story of how an iconic brand shifted from a universal symbol of a vacation in a bottle to helping people find their own metaphorical beach wherever they happen to find themselves. Through the Find your Beach effort, Corona Extra broke out of being typecast for beach-like occasions to being invited to occasions it's never been asked to before. Find Your Beach turned around four years of consistent declines, resulting in double digit growth (15.3%) and 7 straight months of positive sales during the brand's historical fall/winter off-season.

Brand: Corona Extra
Client: Crown Imports, LLC
Agency: Cramer-Krasselt
Language: English

2013 SILVER

Find Balance, Find Ultimat

Ultimat faced immense challenges in the marketplace. Brand awareness was low and competition was stiff. We decided to relaunch the brand in 2011 with a new positioning that set Ultimat apart from all the other vodka brands in the market. The cut-through and relevant messaging resonated with our white-collar professional target resulting in unprecedented buzz and awareness for the brand, increased consumer engagement, and most importantly, a surge in sales.

Brand: Ultimat Vodka
Client: Ultimat Vodka
Agency: Silver + Partners
Language: English

2013 BRONZE

Measuring the Intensity of a Media Sponsorship

Sprite has a long-standing 26-year relationship with the NBA, and have been the title sponsor for the Slam Dunk Competition for the last 12. However, it came time to refresh the sponsorship and create a way to better engage the audience. In 2012, we introduced the Slam Dunk Intensity Meter helping Sprite earn over 171 million additional media impressions during the 2012 NBA All-Star Weekend.

Brand: Sprite
Client: The Coca-Cola Company
Agency: BBH New York
Language: English