Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2016 BRONZE

Budweiser "Create for Music" IMC

Brand: Budweiser
Client: AB InBev China
Agency: Starcom
Language: Mandarin

2016 BRONZE

Bergenbier Football

Brand: Bergenbier
Client: Bergenbier
Agency: Leo Burnett Romania
Language: English

2015 GOLD

If We Made It

Newcastle had lost relevance in a category with more players than ever. With a shoestring budget and a No Bollocks attitude, Newcastle wanted to become the most talked about beer brand in the country by hijacking Super Bowl conversation. How? By overhyping the Super Bowl ad we almost made, with teasers, trailers, focus groups, interviews with celebrities who wouldve starred, and an epic storyboard version of the ad we almost made. Two weeks, 10 million views, 600 media stories, 1.1 billion impressions and increases in awareness, consideration, trial and usage.

Brand: Newcastle Brown Ale
Client: Newcastle Brown Ale, Heineken USA
Agency: Droga5
Language: English