Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
FILTER BY:
PROGRAM
2013 SILVER
Find Balance, Find Ultimat
Ultimat faced immense challenges in the marketplace. Brand awareness was low and competition was stiff. We decided to relaunch the brand in 2011 with a new positioning that set Ultimat apart from all the other vodka brands in the market. The cut-through and relevant messaging resonated with our white-collar professional target resulting in unprecedented buzz and awareness for the brand, increased consumer engagement, and most importantly, a surge in sales.
Brand:
Ultimat Vodka
Client:
Ultimat Vodka
Agency:
Silver + Partners
Language:
English
2013 BRONZE
Measuring the Intensity of a Media Sponsorship
Sprite has a long-standing 26-year relationship with the NBA, and have been the title sponsor for the Slam Dunk Competition for the last 12. However, it came time to refresh the sponsorship and create a way to better engage the audience. In 2012, we introduced the Slam Dunk Intensity Meter helping Sprite earn over 171 million additional media impressions during the 2012 NBA All-Star Weekend.
Brand:
Sprite
Client:
The Coca-Cola Company
Agency:
BBH New York
Language:
English
2013 BRONZE
A Refreshing Change of Beer
To reignite its growth, Corona Light needed to become more than just the beer Corona drinkers turn to when they want fewer calories. It had to come into its own and aggressively compete against the domestic light beers by moving out of the Beach House and into the Light Beer Guy's House. Through an integrated effort urging guys to bust their ruts (same nights, same beers) with A Refreshing Change of Beer, the campaign sparked engagement, elevated perceptions, expanded drinking situations, and drove trial and sales despite being outspent 60-to-1.
Brand:
Corona Light
Client:
Crown Imports, LLC
Agency:
Goodby, Silverstein & Partners
Language:
English
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
