Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2017 BRONZE

Story of how we have earned “lemons” on lemons together with dudes

S&R Garage has its brand heroes – Seth, Riley and Joe. They are hanging out in the garage and making Garage with lemons and ice. Later on, the competitors started to copy their style, and in order to keep the leadership we used something, that differs Garage from others – lemons. Dudes started to do foolish challenges with lemons in their garage, put their faces on limited edition cans, and their Ukrainian protégé started a lemon vlog. We told guys and chicks about our dudes to make them remember, that Garage is an expert of naturalness.

Brand: ТМ «S&R Garage»
Client: Carlsberg Ukraine
Agency: THINKMcCANN
Language: English, Ukrainian

2017 BRONZE

The Blueberry rain is conquering the territory

Somersby with blueberry juice "blew up" the cider market and became the undisputed leader among non-Apple tastes. The audience eagerly shared posts and photos with a seasonal cider novelty. Millions of Ukrainians enjoyed cider with natural blueberry juice, and nonstandard BTL-activation attracted the attention of thousands of fashionistas who wanted to dye their hair in a trendy blueberry color. The wave of blueberry madness picked up bloggers, which helped increase brand interest among the target audience. Thanks to the blueberry rainy season that covered Ukraine, the results surpassed even the most daring expectations.

Brand: Somersby
Client: Carlsberg Ukraine
Agency: PROVID
Language: English, Ukrainian

2017 BRONZE

In the Tanda Cartel Tour

Como resultado los indicadores de impacto y respuesta de la comunicación aumentaron en relación a los esfuerzos de comunicación realizados anteriormente. El desafío era mantener el lugar de referencia en relación a la música nacional como plataforma objetivo de la causa de la marca. La estrategia fue proponer experiencias donde artistas emergentes uruguayos pudieran compartir su música en vivo y el público pudiera escaparse de la rutina para vivir una experiencia diferente; el primer tour de bandas en carteles publicitarios de la vía pública. como resultado el principal indicador perceptual de la salud de la marca aumentó en relación al último año.

Brand: Pilsen
Client: Fábricas Nacionales de Cerveza
Agency: Havas Worldwide Gurisa
Language: Spanish