Beverages - Alcohol
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2016 BRONZE
Beringer Taste Station
Beringer needed a way to bring new consumers into the wine category and reverse declining category sales. So they asked themselves How do we make shopping for wine less intimidating and more educational? How do we navigate the challenging state-by-state sampling legalities? Those questions led Beringer to pioneer a shelf display that allowed shoppers to try a non-alcoholic sample of Beringer wine right at the point to best influence purchase, the shelf. Sales and shopper dwell time in the wine category increased double-digits. Now thats innovation you can taste.
Brand:
Beringer
Client:
Treasury Wine Estates
Agency:
TWINOAKS
Language:
English
2016 BRONZE
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