Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2016 GOLD
2016 SILVER
I Am Rich
How do you reinvent a fondly remembered but frequently forgotten, 112 year old beer brand that is in decline to the millennial generation? By recognizing that their pursuit of the good life was not circumscribed by the money that they had in their bank but more by surrounding themselves with the people, places and things that were honest and grounded. This different take on the most praised, coddled generation led to the iamrich campaign that returned the brand to positive growth for the first time in 5 years.
Brand:
Miller High Life
Client:
MillerCoors
Agency:
Leo Burnett/Arc
Language:
English
FINALISTS
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Buchanan’s Two Souls®: La unión de dos grandes
