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2017 BRONZE
2017 BRONZE
2017 BRONZE
Story of how we have earned “lemons” on lemons together with dudes
S&R Garage has its brand heroes – Seth, Riley and Joe. They are hanging out in the garage and making Garage with lemons and ice. Later on, the competitors started to copy their style, and in order to keep the leadership we used something, that differs Garage from others – lemons. Dudes started to do foolish challenges with lemons in their garage, put their faces on limited edition cans, and their Ukrainian protégé started a lemon vlog. We told guys and chicks about our dudes to make them remember, that Garage is an expert of naturalness.
Brand:
ТМ «S&R Garage»
Client:
Carlsberg Ukraine
Agency:
THINKMcCANN
Language:
English, Ukrainian
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