Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 



Human Highlight Reel

The Luxury buyer is changing. We believe a new consumer is emerging. This consumer is driven by a greater sense of meaning, open-mindedness, and community. We know our consumers want to be measured by their significance, not their success. We share a belief with these consumers that we are better when we inspire others to reach their fullest potential. The Buick Human Highlight Reel is a collection of inspiring videos of former NCAA student athletes that are doing great things in their community and the world. Buick embraced, recognized and celebrated these stories throughout the NCAA March Madness Tournament.

Brand: Buick
Client: General Motors
Agency: Starcom MediaVest Group

History Channel America: The Story of Us Partnership

For Bank of America's campaign, multiple touch points were activated across paid, earned and owned. Seeking out seamless integration of content, mini-documentaries featuring Bank of America's relevance to the time period were placed into the America: The Story of Us series. Through mobile and online, the Ultimate History quiz was offered in conjunction with the program and included banking related questions, further aligning Bank of America with the documentary series.

Brand: Bank of America
Client: Bank of America
Agency: Starcom MediaVest Group - Facebook Inauguration Collaboration

The Presidential Inauguration presented an equally unprecedented opportunity to not only further demonstrate our brand leadership as the place for news, but to connect and engage with our audience, allowing viewers to experience an historic event in an entirely new way.'s collaboration with Facebook offered consumers the opportunity to witness the historic event firsthand while also connecting with their friends in real-time, which made this not only a momentous occasion but also the largest event in Internet history to date.

Brand: CNN
Client: CNN, Marketing & On-Air Promotions
Agency: CNN Marketing & On-Air Promotions

2019_me_2019_e-3550-237_hero_1 BMW The Zero Filter Awards
2018_cl_2018_060_hero_1 1.0 Daniela Vega
2018_cl_2018_061_hero_1 Banco de Chile 125 años

Filter by:
+ Add More Filters

To browse winners in this category from previous years