Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 



GOSSIP GIRL: real NYC stories revealed

Dove wanted to raise brand awareness and positive brand association amongst women in their twenties who juggle all the pressures of their personal and professional lives. Dove go fresh put those pressures into a refreshing perspective by pairing up with one of the most buzz-worthy shows on television - Gossip Girl. Dove partnered with the CW Network to create a microseries, featuring real women whose lives mirrored the female characters within the show. The program achieved its goal - a more positive association with the brand, and according to initial trackers, women are purchasing.

Brand: Dove
Client: Unilever
Agency: Mindshare

2019_me_2019_e-3550-237_hero_1 BMW The Zero Filter Awards
2018_cl_2018_060_hero_1 1.0 Daniela Vega
2018_cl_2018_061_hero_1 Banco de Chile 125 años

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