Media Content Partnerships
This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising.
Dance with McNuggets
McNuggets has been sold over 30 years in Taiwan. Recently, it’s no longer the first choice between youth. By collaborating with TikTok to attract attentions from the young generation, it has not only stimulated the discussion on the social media but directly affected the purchasing decisions. Moreover, the collaboration drives the sales growth of McNuggets.
Client: Prospect Hospitality Co.,Ltd.
Agency: Popcorn Digital Information Co., Ltd.