Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 



One Million Acts of Good

For over 75 years, Cheerios had been at the center of America’s breakfast table, but the brand was losing relevance at a time when conversation in America had turned toxic. We endeavored to do our part to make America’s mood – and Cheerios sales – more positive. By partnering with The Ellen DeGeneres Show, we rallied America to do and share One Million Acts of Good. The results: sales growth for Cheerios, a sharp spike in viewership for Ellen, and over $1 million dollars donated to those doing the good.

Brand: Cheerios
Client: General Mills
Agency: Mindshare

Ya Eres Millonario

Brand: Loto
Client: Polla Chilena de Beneficencia
Agency: VLMY&R

Banco Santander Historias de Progreso

Brand: Santander
Client: Santander
Agency: Andino 4

2019_me_2019_e-3550-237_hero_1 BMW The Zero Filter Awards
2018_cl_2018_060_hero_1 1.0 Daniela Vega
2018_cl_2018_061_hero_1 Banco de Chile 125 años

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