Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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One Million Acts of Good

For over 75 years, Cheerios had been at the center of America’s breakfast table, but the brand was losing relevance at a time when conversation in America had turned toxic. We endeavored to do our part to make America’s mood – and Cheerios sales – more positive. By partnering with The Ellen DeGeneres Show, we rallied America to do and share One Million Acts of Good. The results: sales growth for Cheerios, a sharp spike in viewership for Ellen, and over $1 million dollars donated to those doing the good.


Brand: Cheerios
Client: General Mills
Agency: Mindshare

Ya Eres Millonario


Brand: Loto
Client: Polla Chilena de Beneficencia
Agency: VLMY&R

Banco Santander Historias de Progreso


Brand: Santander
Client: Santander
Agency: Andino 4

2019_me_2019_e-3550-237_hero_1 BMW The Zero Filter Awards
2018_cl_2018_060_hero_1 1.0 Daniela Vega
2018_cl_2018_061_hero_1 Banco de Chile 125 años
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