Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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National Heroes


Brand: Saudi Telecom Company - STC
Client: Saudi Telecom Company
Agency: J. Walter Thompson

Night At The Conan Studio

Surprisingly, most people still havent heard of Airbnb. We developed the Night At concept with Airbnb to offer travelers totally unique bookable experiences to boost brand awareness. In a humorous twist, we created an absurd Airbnb Night At for adventurous souls to book at Conan OBriens late night talk show studio. Through original live content, social media, PR and digital media that leveraged the full array of TBS media assets interwoven with Airbnbs, we successfully generated buzz, exceeded brand awareness goals and drove an uptick in product engagement with Airbnb.com.


Brand: Airbnb
Client: Airbnb
Agency: Starcom

Helping Women Combat Everyday Stress

Secret needed to grow share and sales of Clinical Strength ahead of the category. That meant we had to expand the clinical opportunity outside of heat and activity sweat, but how when women thought clinical deoderant is only for a specific sweating problem ? By transforming women's thinking to realize Secret can protect them against something everyone can relate to everyday stress. In partnership with Oprahs Lifeclass and life coach Martha Beck, we created a multi-touchpoint activation that offered women an everyday stress intervention, resulting in increased sales and share.


Brand: Secret Clinical Strength
Client: Procter & Gamble
Agency: Starcom MediaVest Group

2019_me_2019_e-3550-237_hero_1 BMW The Zero Filter Awards
2018_de_2018_23_hero_1 Allianz Deutschland Weil wir Cars lieben.
2018_de_2018_24_hero_1 Opel ADAM OPEL x GNTM – first auf dem second Screen.
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