Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



How OPSM Created a New Medical Device To Revive Growth

Brand: OPSM
Client: Luxottica
Agency: Saatchi & Saatchi

Stay Living: The Campaign That Slayed Sales Targets

Brand: Boost Mobile
Client: Boost Tel Pty Ltd
Agency: The Monkeys

Undercover Color: Dare to Share

Known as a leader in comfort, but not style, Hanes was losing share in the womens underwear category. Competitors were reaching a younger demo by offering panties that were comfortable AND stylish. Millennial women, known for expressing themselves through their personal style, didnt consider Hanes fashionable. Knowing Millennial women share taboo information in public, social contexts, Hanes gave women a platform to reveal their undercover color. Results showed a 17.4-point lift for the statement "Hanes products are for someone like me" vs. women not exposed to the digital campaign.

Brand: HanesBrands Inc.
Client: HanesBrands Inc.
Agency: Starcom MediaVest Group

2020_me_2020_e-4734-955_hero_1 Kerrygold Music Behind the Recipes
2020_me_2020_e-5162-282_hero_1 IBM Fantasy Football With Watson
2019_au_2019_062_hero_1 Officeworks Making a bigger brand happen

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