Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

2017 BRONZE

Winner Group Ukraine. For Those Who Conquer

We created an effective brand communication system for WGU with its own managed platform and measurable promotion channels. For one year we launched a new business direction for the client. Now they position themselves on the market as an independent real estate agency and receive an additional income from the leasing of not only their own but also partner's real estate.

Brand: Winner Group Ukraine
Client: Winner Group Ukraine
Agency: CF.Digital
Language: English, Ukrainian

2017 BRONZE

Oscar totalizator

Clients, whose first contact with the brand occurred via posts in social networks as part of the Oscar-totalizer campaign, strengthened the target core of the brand, which brings the company 80% of revenue. Working with the client through a single digital channel has allowed us to build a loyal audience and generate millions of revenues.

Brand: Planeta Kino
Client: Planeta Kino
Agency: Postmen
Language: English, Ukrainian

2016 GOLD

Ask Guomundur: World's First Human Search Engine

THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama

Brand: Inspired By Iceland
Client: Promote Iceland
Agency: The Brooklyn Brothers
Language: English

FINALISTS

RITZ Puttin’ on the RITZ

U.S. Bank Found in Translation: The untold story of children who give a voice to generations.

Pulsar N160 The (Un)Censored Ad