Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
FILTER BY:
PROGRAM
2017 BRONZE
2017 BRONZE
White Wednesday - Bukovel Sale Day
Bukovel is the №1 ski resort in Eastern Europe in terms of growth dynamics. Its business approach is to make customers buy skipasses before the season starts. Having noticed that the last sales day brings by 88% more revenues than any other sales day, we decided to increase the revenues by creating other new peak days. We found that special day for our ‘snow audience’ to celebrate. The day of first snow became our White Wednesday. We provoked strong emotions and combined them with a social media post that sales. As the result we spent 0 UAH and exceeded our goal by 9,8%.
Brand:
Bukovel
Client:
Bukovel
Agency:
Postmen
Language:
English, Ukrainian
FINALISTS
RITZ
Puttin’ on the RITZ
U.S. Bank
Found in Translation: The untold story of children who give a voice to generations.
Pulsar N160
The (Un)Censored Ad
