Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
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2017 SILVER
Museum of News
Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of "Mystetskyi Arsenal", sold 10,000 copies of TSN branded merchandise, and had the media coverage of 30,000,000 people.
Brand:
1+1 media group
Client:
1+1 media group
Agency:
Gres Todorchuk PR
Language:
English, Ukrainian
2017 SILVER
Free Beer Forever
Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.
Brand:
Beer Point
Client:
Beer Point
Agency:
Kinograf
Language:
English, Ukrainian
2017 SILVER
Free Beer Forever
Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.
Brand:
Beer Point
Client:
Beer Point
Agency:
Kinograf
Language:
English, Ukrainian
FINALISTS
RITZ
Puttin’ on the RITZ
U.S. Bank
Found in Translation: The untold story of children who give a voice to generations.
Pulsar N160
The (Un)Censored Ad
