Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

2020 BRONZE

The McDelivery Pin

The McDelivery Pin is a pop-up, giant structure linked to the McDelivery App. Searchable via online maps, it allows rider and customer to easily find each other in wide, crowded areas like cemeteries during “Undas” (The Day of the Dead) in the Philippines. So when customers can’t go to a store, McDonald’s will drop by near them.

Brand: McDonald's
Client: McDonald's Philippines
Agency: Leo Burnett Group Manila
Language: English

2020 BRONZE

Colonel KI

As the world’s most popular eSports event, League of Legends draws interest from brands around the world, looking to tap into its valuable IP. As one of its 16 sponsors, KFC needed to find a way to deliver ROI, despite not being the key event sponsor. To do this, KFC identified and delivered on gamers needs – the ability to predict match winners in real time – ensuring that KFC delivered 70 minutes of brand exposure as the focal point of our target audience, for 1/5 of the investment.

Brand: KFC
Client: Yum! China
Agency: Mindshare Shanghai
Language: English

2020 BRONZE

Stirring souls and selling bowls the wagamama way

This is the story of wagamama promoting brand, not price, to reach new heights in a casual dining crunch. By embracing its distinctive soulful philosophy, and mastering the secret art of cinema, wagamama attracted a new swarm of urban butterflies through its doors. While others closed shop, our campaign delivered a 6% point penetration increase, grew like for like sales 8.8% vs. market growth of just 1.7%, and achieved a profit ROI of £5.21 for every £1 invested.

Brand: wagamama
Client: wagamama
Agency: MullenLowe London
Language: English

FINALISTS

RITZ Puttin’ on the RITZ

U.S. Bank Found in Translation: The untold story of children who give a voice to generations.

Pulsar N160 The (Un)Censored Ad