Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

2020 BRONZE

«Home of Trails»

Wir haben es geschafft, Graubünden als unbekannte Bike-Region weltweit auf den Radar der Biker-Community, einer sehr schwer zu erreichenden Zielgruppe, zu bringen. Mit dem Online Film haben wir weltweit für Aufmerksamkeit gesorgt und Graubünden aus dem Schatten global bekannter Bike-Regionen an die Spitze der Facebook-Feeds  katapultiert.

Brand: «Home of Trails»
Client: graubündenBike
Agency: Jung von Matt/Limmat
Language: German

2020 BRONZE

"It’s Not A Catalog, Catalog"

For decades, the IKEA catalog has inspired people around the world. A beloved design bible, it’s the Brand’s biggest media investment. But despite the love, people just weren’t engaging in print anymore. This is the story of how a changed media approach took great inspiration to the people, everywhere they are. From pop-ups to Pinterest, San Francisco to New York, we brought people experiences they could touch, taste, and interact with, delivering stronger ROI and increasing sales. And so we brought inspiration into the modern age.

Brand: IKEA
Client: IKEA
Agency: Wavemaker
Language: English

2020 BRONZE

I'm Drinking It For You

Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.

Brand: DB Export
Client: DB Breweries
Agency: Colenso BBDO
Language: English

FINALISTS

RITZ Puttin’ on the RITZ

U.S. Bank Found in Translation: The untold story of children who give a voice to generations.

Pulsar N160 The (Un)Censored Ad