Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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PROGRAM
2018 SILVER
2018 SILVER
2018 SILVER
How building a strong brand saved a big box retailer
This is a story about the power of brand to save Big Box retailers. Over the last 5 years, big box retail has been annihilated. Six sporting goods chains (accounting for over 585 stores) have closed or filed for bankruptcy. Over 700 department stores closed. But there is one retailer that has come out winning: Dick's Sporting Goods. Since the launch of a new marketing campaign in 2012, Dick’s has increased net sales by $2.5 billion and increased annual profits by 48%.
Brand:
DICK'S Sporting Goods
Client:
DICK'S Sporting Goods
Agency:
Anomaly
Language:
English
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
