Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2017 GRAND
How not thinking straight led to long-term growth.
Dare successfully took on Australian iced coffee brands and international pick-me-ups by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
It took the brand to new heights. Dare grew 150% in volume sales over six years and not only became market leader of the iced coffee category2, but also experienced share growth that far outweighed its key impulse NARTD competitors.
Brand:
Dare Iced Coffee
Client:
Lion
Agency:
AJF Partnership
Language:
English
2017 GOLD
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
