Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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PROGRAM
2019 BRONZE
Ella's Kitchen; serving, not selling to parents
Ella’s Kitchen is a powerful example of how bravery can pay off. When our rivals were spending ten times as much as us marketing their products, we offered a service no-one else was offering. It was a radical shift that set us up for sustained success, which continues to be the driving force behind the brand today. We show how a brand with limited budgets can build deep relationships with parents over a significant period of time. Through smart targeting and content delivery, Ella’s continues to be parents’ go-to brand.
Brand:
Ella's Kitchen
Client:
Ella's Kitchen
Agency:
Havas London
Language:
English
2019 BRONZE
One Lil' Man, Four Big Years
In 2014 Diet Dr Pepper faced a big problem. “Diet” was intended to be the better alternative. Instead artificial sweeteners left consumers with a bad taste in their mouths. Sales reached historic lows. We needed big help. And we found that in the form of a little man in leather pants and a metallic jacket, who halved sales declines and gave us our highest campaign ROI ever. In four years we went from historic lows to historic highs.
Brand:
Diet Dr Pepper
Client:
Keurig Dr Pepper
Agency:
Deutsch LA
Language:
English
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
