New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2017 SILVER

RITTER SPORT Einhorn

Brand: Ritter Sport
Client: Alfred Ritter Gmbh & Co. KG
Agency: elbkind
Language: German

2017 SILVER

Astra Rakete: Punktlandung in der Partyzone

Brand: Astra
Client: Carlsberg Deutschland
Agency: Philipp und Keuntje
Language: German

2017 SILVER

Starfield HANAM Launching Campaign

Brand: Starfield Hanam
Client: Hanam Union Square
Agency: Cheil Worldwide
Language: Korean

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered