Corporate Reputation

Robin Took an Autonomous Car on the Fifth Ring Road

The autonomous cars were hardly known in the public. How to enhance Baidu's brand awareness of autonomous car? We decided to broadcast on the spot at Baidu’s developers meeting when Robin was “driving” an autonomous car on the Fifth Ring Road. By this means, a heated discussion has been aroused through the media at home and abroad. It has helped Baidu's brand become the leader in the domestic autonomous driving industry, and the event has marked a milestone in the development of autonomous driving.

Brand: Baidu
Client: Baidu
Agency: Baidu
Language: Mandarin

Heroes of my country

Given the political and social situation of the country, Pollo Campero launches a call for individual action for collective well being, emphasizing that it was time to shift from the indifference to make the difference. The campaign affected positively the spirit of Guatemalans, reinforcing their values, appealing to a new nationalism, becoming a topic of national conversation. Significant results in KPI´s: • Substantial increase in the brand's emotional connection with its consumers • Exceeded business objectives: sales + 4% vs. previous year • Increase of +0.5 percentage points in Share of Value, consolidating category leadership.

Brand: Pollo Campero
Client: Pollo Campero
Agency: Don't Stop Me Now
Language: Spanish

CELEBRATING 'FIGHTNESS'

Brand: REEBOK
Client: Reebok India Ltd.
Agency: McCann Worldgroup India
Language: English