Corporate Reputation

India's Biggest Crash Course in Financial Literacy

Brand: PayTM
Client: One97 Communication Limited
Agency: McCann Worldgroup India
Language: English

Fans against all odds

Since 2004, the football club "Lokomotiv" is going through a difficult period. Formerly once the flagship of Russian football, since 2004 the club has never become the Champion of Russia. Fans began to lose faith in the team, attendance of matches of the team fell. But exactly at that time support is especially needed. To return fans their pride for their native club, we found the most dedicated fans, those who support Loko, never seeing their club winning big. These are small club fans born after 2004. We asked them about Loko and recorded their answers to the camera. It turned out that the children understand the meaning of the Clubs slogan "Steel together" better than adults, and they love "Loko" not for something, but just like that.

Brand: Lokomotiv FC
Client: FC Lokomotiv
Agency: Leo Burnett Moscow
Language: English, Russian

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Language: English