McDonald's

Desanka Landauer, Senior Marketing Manager
Marina Trnavčanin Marketing Coordinator

LUNA TBWA Beograd *Lead Agency

Iva Đurković, Managing Director
Ljubica Marinović, Group Account Director
Paul Landauer, Creative Director
Maša Marinković, Strategic Planner
Biljana Jožić, Account Executive
Jovana Radovanović, Account Executive
Arsenije Vujović, Graphic Designer
Danilo Trbojević, Art Director

OMD

Filip Bajić, Account Manager
Sanja Pejanović, Social Media Manager

With McDonald’s steady growth in sales and guest counts in 2017, there was a need to attract 20% more potential staff. Faced with preconceptions about the difficulty of work in McDonald’s, the challenge was to create a campaign that would both appeal to potential employees and improve the overall perception of McDonald’s as an employer. By celebrating real-life stories of McDonald’s employees through a full media campaign, supported by a continuous digital platform, we managed to significantly increase the number of job applicants, as well as improve the brand perception.