David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.

2017 BRONZE

"4G Network Quality" Campaign

Brand: Taiwan Star
Client: Taiwan Star Telecom Corporation Limited
Agency: X-line Hypermedia
Language: Mandarin

2017 BRONZE

Making used as good as new.

Brand: Droom.in
Client: Droom Technology Pvt. Ltd.
Agency: Contract Advertising (India) Pvt. Ltd.
Language: English

2017 BRONZE

The oral care giant got his first toothache in 80 years

Brand: Dant kanti
Client: Patanjali Ayurved Limited
Agency: DDB Mudra Group
Language: English

FINALISTS

Patelco Credit Union Making the Switch: Patelco's Data-Driven Brand Campaign

Time Internet Time Disrupts With Kabel Besar

Guardian Insurance No lo dejes a la suerte, déjalo con Guardian