David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
FILTER BY:
PROGRAM
2017 SILVER
The Art of Cyberwarfare
BAE Systems was a 40-year-old brand that had defended nation states from the most sophisticated cyber- attacks. In this case, however, we were a long way from home. And standing in our way were established brands that have long been dominating the conversation in Singapore. And so began our journey of securing a spot in the minds of Singaporeans C-suites for BAE Systems.
Brand:
BAE Systems
Client:
BAE Systems
Agency:
Soho Square
Language:
English
2017 BRONZE
2017 BRONZE
A Beardly Awesome New Product Launch and Program
This is a story of a little gummy brand with some seriously big cojones. At risk of losing distribution in C-stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing's most elusive target - Millennials and teens. We had a killer idea: align Trolli's "Weirdly Awesome" brand platform with the weirdest player in the NBA to create a unique gummy product. We launched a fully integrated omnichannel program that created a tremendous sales lift over the previous year, became a retail channel darling and a Snapchat marquee case study at Cannes.
Brand:
Trolli
Client:
Ferrara Candy Company
Agency:
Periscope
Language:
English
FINALISTS
Patelco Credit Union
Making the Switch: Patelco's Data-Driven Brand Campaign
Time Internet
Time Disrupts With Kabel Besar
Guardian Insurance
No lo dejes a la suerte, déjalo con Guardian
