TIME dotCom

1. Andrew Yeoh Wui Jin - Head of Marketing
2. Ian Choe - Head of Brand Communications
3. Loo See Mun - Head of Communications
4. Low Weng Wye - Head of Design & Content

Fishermen Integrated Malaysia *Lead Agency

1. Mark Darren Lee - Managing Partner
2. Joyce Gan - Group Brand Director
3. Andrew Tan - Executive Creative Director
4. Karan Chabra - Account Director
5. Andrew Perera - Creative Director

Entropia

1. Syahar Khalid - Partner

Malaysia’s Home Internet category is a sea of sameness. Undifferentiated packages are driven by deep discounting. Goliaths dominate, capitalising on top-of-mind awareness to drive category leadership. A true David, Time with its single digit market share and 10X smaller budgets countered this with a powerful cultural insight of ‘strong connections’, elevating its product truth of a 100% Fibre network. This bold counter-category approach led to highs in awareness, consideration and sales, cementing Time as Malaysia’s fastest growing telco with a staggering 27% Q4 revenue growth (outpacing 10.1% category growth).