David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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2024 SILVER
Restaurants' Secret
As a new player in the market, we faced age-old giants like Young’s that hold 70% of market share. Our mission? Secure consumer love and brand status. Despite a David-and-Goliath budget battle, we aimed to disrupt and emerge as the rebel player with unmissable marketing. Our strategy? Blanket consumer touchpoints, from conventional ads to 3D OOH – a full-court press. With wit, charm, and a pinch of audacity, we were able to steal market share from Young’s and double it!
Brand:
Hellmann's
Client:
Unilever Pakistan Limited
Agency:
Ucreative
Language:
English