David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.



We Know From Experience Campaign

Even insurers don’t want to talk about insurance, spending their enormous budgets on gimmicky advertising.  We had to breakthrough the noise, and with a budget nearly 10 times less than competitors.  We found a way to differentiate via our insurance expertise. The “We Know From Experience” campaign showed real, unbelievable claims Farmers Insurance has experienced. We brought 30 different claims to life, and gave caution-minded customers a reason to trust that Farmers could help cover them. The position stood out, with the Experience campaign bringing people to Farmers. 

Brand: Farmers Insurance
Client: Farmers Insurance
Agency: RPA

Adding health to hands

Brand: Savlon
Client: ITC Limited
Agency: Ogilvy & Mather Group, India

Wonda Brews a Surprising Launch in Singapore

Getting a foothold on the Ready-To-Drink (RTD) Coffee market is a huge challenge for Wonda as Pokka & Nestle are long-time conquerors with more than 90% market share in total. Coffee is not only about consumption, it is also about the journey of taste and aromatic senses. We orchestrated the first-ever 5D immersive coffee experience in Singapore across multiple touchpoints, with focus on last mile conversion at in-store level. WONDA Coffee grew 206% during campaign period vs average monthly sales, outperforming expectations by two-fold!

Brand: Wonda
Client: Etika Pte Ltd
Agency: Entropia Holdings Pte Ltd

2018_uk_2018_e-236-857_hero_1 Aldi UK Aldi vs. Goliath (and his three brothers)
2018_na_2018_e-3406-933_hero_1 Noosa noosa tastes like: how noosa grew against the yogurt goliaths
2018_ec_2018_35_hero_1 Crema Dental Polar Bocas de verdad

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