David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
FILTER BY:
PROGRAM
2021 GLOBAL GRAND CONTENDER
As Far As We Go
With Islam seen by many as a divisive religion in the world, it’s a world of “us” vs. “them” even during Ramadan - a month of unity and togetherness, Muslims celebrate Ramadan. The world doesn’t. Even those celebrating don’t feel the same magic anymore. Almosafer, a travel platform from Saudi Arabia, reignited the lost magic of Ramadan in the region, by giving Ramadan a new face - that of a child. And through the child’s story, Almosafer took Ramadan's spirit to the world, encouraging inclusivity, openness and connecting through travel.
Brand:
Almosafer
Client:
Almosafer
Agency:
FP7 Dubai
Language:
English
2020 GOLD
Live a Little Freer
Big usually wins. But AA Insurance (AAI) outgrew the titans of the category by going BIG on the only thing they could. Emotion. Rather than playing to the fear-mongering of the category, AAI promised to set people free from the insurance fear. The ‘Live a little freer’ platform reframed the role of insurance, the products and even the promotions. The more freedom they tasted, the more they came; leading to AAI becoming a stronger brand, a bigger business and breaking all sales records since its launch.
Brand:
AA Insurance
Client:
AA Insurance
Agency:
DDB Group New Zealand
Language:
English
2020 SILVER
Skinny
In 2018, Skinny was struggling. In one fell swoop, it lost almost half its stores. Brand measures were stalling & revenue was declining. Despite struggling for growth, we still had the highest NPS of any telco in New Zealand. How could we supercharge growth without losing what people loved about us? We figured out exactly what that was, turned it into a proposition, and delivered it to the whole of NZ. We grew customer numbers. Increased average revenue per user. Saw customer tenure increase. And all without sacrificing customer love.
Brand:
Skinny
Client:
Skinny
Agency:
Colenso BBDO
Language:
English
FINALISTS
Patelco Credit Union
Making the Switch: Patelco's Data-Driven Brand Campaign
Time Internet
Time Disrupts With Kabel Besar
Guardian Insurance
No lo dejes a la suerte, déjalo con Guardian
