Fauji Foods Limited

Khurram Javaid, Chief Commercial Officer
Uzair Khan, Senior Category Brand Manager
Usman Zaheer, Chief Executive Officer
Rimsha Malik, Assistant Brand Manager
Bismah Rashid, Brand Executive
Haseeb Ahmad, Brand Executive
Danish Rehman, Assistant Brand Manager

Grey Pakistan *Lead Agency

Tahir Yousuf, Managing Director
Maria Chaudri, Account Director

Stimulus Productions Co

Sami Qahar, Chief Executive Officer

Nurpur set out to gain thought leadership by challenging various category conventions in place due to a formulaic approach to marketing communications by the Category giants. To be able to gain anything from such established behemoths is an achievement but to do so while reframing the category and immediately gaining brand equity, market share and share-of-voice despite being greatly outspent is an achievement. It required diligence in finding the chink in the armor by unlocking the power of 'tasteful nutrition' which formed the center of the 'Breakfast Badlo' Campaign.