David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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PROGRAM
2007 BRONZE
Tobu
Bridgestone Golf wasn't going to beat the likes of Titleist or Nike with the conventional weapons of TV dollars and print ads; at best they would be outspent in that war 50 to 1. It was important to be viral, to be a part of the golf lexicon. Bridgestone changed the golf language by using the Japanese word Tobu (roughly translated, 'to fly far with emotion'). By standing out above its competitors, the Tobu campaign produced record sales and the attention Bridgestone was hoping for.
Brand:
Bridgestone
Client:
Bridgestone Golf, Inc.
Agency:
JWT Atlanta
Language:
English
FINALISTS
Qik Banco Digital
Qikverso - Más fácil, posible
Qik Banco Digital
Deja de hacerte cocote con Qik
Nurpur
Nurpur Restage 2023-Breakfast Badlo
